We are currently witnessing the rise of a new generation of homebuyers who are increasingly driven by visual content in every purchase they make. Millennials grew up with easy access to the internet and Youtube, and were there for the start of the social media revolution. It is no surprise that as the technology and cameras have advanced, the demand for high-quality real estate visuals here in Orlando has also increased.
At the very least, real estate listings should have high quality photos of both the interior and exterior of a home in order to perform well in online listings. We are no longer in the age of homebuyers scheduling a home showing based on a grainy newspaper ad, and the current expectation is to be able to see a well composed image of every room of the house.
But listings that only feature photos may be falling behind. According to the National Association of Realtors, 39% of homebuyers use home listing sites with embedded video, and 56% of them found the video to be “very useful.”
Purchasing a home is one of the biggest decisions that someone can make, and is typically only done several times throughout an entire lifetime. It can be a very emotional process, and video is the perfect tool to inspire emotion and gain interest from someone going through the process of making this huge decision. Just look at this statistic from Business2Community alone — including a video on a landing page increases conversions by as much as 80%!
Still not convinced about the power of video? Let’s take a look at a few different ways that it can be used for real estate marketing.
Types of Video For Real Estate
Listing videos are our specialty here at Space Coast Media Solutions. They are designed to accompany specific listings. We recommend doing a listing video for every home that you have posted online. A listing video typically comes in a one or two-minute interval that makes it easy for the viewer to quickly digest while still receiving all of the visual information that they need.
Listing videos are particularly useful in 2020, and as long as COVID-19 will continue to be a pertinent risk in our everyday lives. Because of the virus, homebuyers are less likely to want to get out and visit a home for an in-person showing unless they are very serious about the house. When done right, listing videos can show them just about everything they need to see about the house from the comfort of their own couch.
Listing videos can show off the properties’ interior and exterior, and can even include drone footage in some cases to give a wider view of the surrounding neighborhood.
A testimonial video is a great opportunity to share the experience of happy clients with future customers. With the cooperation of clients, testimonial videos are easy to capture, and a professional videographer is not always needed — sometimes a smartphone will get the job done!
After you have sold a home, take a quick video with the happy new homeowners! This can include a Q&A session, background music, and the clients can do most of the talking for the agent. This builds trust with new clients before a realtor ever meets with them, and can back up the strong reputation that someone may have as an agent.
3D Virtual Tour
A 3D home tour isn’t technically a video, but it serves the same purpose. With a 3D tour, we use a compilation of images and software to allow for interested buyers to click through a home’s interior at their own pace. It is similar to a listing video, and pairs well with listing sites such as Zillow and Matterport. It gives viewers the freedom to choose which room they want to enter next, and they can get a great feel for the layout of the floor plan.
Here are some examples of 3D virtual tours that we have done for clients in the past.
Video and The Sales Funnel
Another reason that video marketing is such a popular tool is because it is effective at every single phase of the marketing funnel. At the top of the funnel, embedded videos can use SEO tactics to get more eyes on your site, as greater time spent on the site will boost your natural search engine rankings. On the other end of the funnel, video can be the last driving factor that buyers need to pull the trigger on scheduling an in-person showing.
How to Prepare For a Custom Video
For The Homeowner
If you are a homeowner preparing your home to be filmed or photographed, we have put together a useful list of ways that you can prepare for a shoot. This involves simple tasks such as replacing light bulbs, taking out the trash, etc. Check it out!
If you are an agent filming a testimonial video or a walkthrough, be sure to make a quick rehearsal run through. Having a bulleted list of points that you want to make about the house in the back of your mind can help you from stumbling over your words and freezing up in front of the camera.
Trust Your Videographer
Things that can quickly kill a real estate video are poor lighting and/or poor audio. When hiring a professional videographer, it is important to do your research to ensure that you will be working with a friendly personality who can produce a high-quality product.
It is the videographers job to make sure that all of the technical aspects of the video are just right. If you have a specific vision for a walkthrough, be sure to collaborate with the filmer beforehand so that everyone is on the same page!
Professional Video Services From Space Coast Media Solutions
At Space Coast Media Solutions, we are passionate about turning the visions of realtors and homeowners into reality. We offer a wide range of real estate video services, including one and two minute cinematic videos, Zillow videos, 3D virtual tours and floorplans, aerial videos, and other custom video projects.
We use only the highest quality camera bodies and lenses, and return content to our clients with quick turnaround times. If you have a property in Brevard County that could use a marketing boost, don’t hesitate to reach out to learn more about our affordable real estate video services!
And don’t forget — real estate listings with video receive 403% more inquiries than those without!