Virtual Staging and The Future of Real Estate Listings

As with virtually any industry, the growth and adaptation of technology that we have experienced in recent years has drastically changed the way that people buy and sell homes. According to a study done by the National Association of Realtors, a quarter of home buyers read newspaper ads in 1981 when searching for a home. In 2019, nearly half of all home buyers looked online first. And that number is only continuing to grow. 

Online home listings in Orlando have been around for a while now, but the way that users are viewing homes online is changing. Virtual staging for real estate has become increasingly popular with both agents and homeowners, and for good reason. In this blog, we take a look at several reasons that you should consider virtual staging for the home listings that you manage. 

What Is Virtual Staging Anyways?

Let’s take a step back for a minute, and define what virtual staging means in the realm of real estate. Virtual staging is the process of digitally adding furniture and decor, such as couches, beds, tables, wall art, and lighting fixtures, to an empty or poorly furnished room. 

When selling a home that has already been vacated, adding furniture through the use of software makes it much more pleasing to the eye for potential buyers. Currently, there are a handful of free virtual staging apps and software that claim to make it easy to virtually stage a room. However, in order to get the best results possible, we recommend consulting someone who has spent many hours perfecting the art of virtual staging through highly specialized software. Below we list some of the advantages of professional virtual staging for home listings. 

Cost-Effective Marketing

It is true that traditional home staging is still in use as an effective marketing tactic. This involves bringing in an experienced consultant who will analyze a home that is getting ready to be put on the market, and will then charge a consulting fee and oftentimes a fee per each room in order to rearrange and decorate them to be photo-ready. 

Virtual staging delivers the same results at a fraction of the price, and is particularly useful for homes that are poorly furnished in the first place, or that do not have any furniture at all. Most virtual staging companies will charge several hundred dollars, compared to a traditional home staging service that could cost upwards of several thousand. 

Buyers Like A Home That Is Move-In Ready

In the film industry, many are familiar with the “mirroring effect,” which involves casting and scripting characters in a way that makes it easy for the audience to put themselves in that character’s shoes. Without realizing it, we’re all inclined to visualize ourselves in certain scenarios or environments throughout the day. 

The same certainly holds true for home buying. When someone is looking at pictures of a home online, they want to be able to envision themselves and their family comfortably living there. An empty house makes this visualization process difficult. Even if furniture and artwork throughout the home is virtually staged, it makes it much easier to imagine kids running around, the fresh smell of dinner coming from the kitchen, and cozy nights on the couch. 

Endless Design Options

With traditional furniture staging, designers are often limited to what pre-existing furniture and decor is available to them, or certain pieces that can be rented out and used for staging. With virtual home staging, the options are literally endless.

If the lighting fixtures in a home are seriously dated, there is no need to worry. They can be easily replaced with sleek, modern fixtures with the use of software. The same goes for essentially any piece of furniture or art that needs to be swapped out in order to make it look as appealing as possible for a potential buyer. 

Transform Your Home Listings

Whether you have had a certain home listed for a while now without much interest, or multiple home listings that are receiving very few leads, it may be time to reconsider your marketing tactics. 

At Space Coast Media Solutions, we provide virtual home staging photos with quick turnaround times for Brevard County homes. If you are interested in viewing more of our photos, feel free to view the before and after staging pictures. You might not believe that some of them aren’t real!

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Space Coast Media Solutions LLC

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